FEATURED

NIKE SPORTSWEAR / 'LIVE NIKE' Winter 2012 Media Preview Housewarming Party

NIKE SPORTSWEAR / ‘LIVE NIKE’ Winter 2012 Media Preview Housewarming Party

Nike recently flew the HYPEMUCH duo up to Sydney for the preview of their Sportswear devisions ‘LIVE NIKE’ Winter 12 Range. But instead of simply showcasing the range in a nicely done up room like last year, they went all out by running with the theme of ‘LIVE NIKE’ and hiring out an amazing cliff [...]

GIVEAWAY / Win A Wood Chain Necklace from Northskull

GIVEAWAY / Win A Wood Chain Necklace from Northskull

The lads from Northskull have hooked us up with 2 of their Limited Edition Pieces; Buddha and Ganesh, to giveaway to our readers… (ENTRIES CLOSED) TO WIN: SIMPLY FOLLOW THE STEPS AT THE BOTTOM OF THIS POST TO BE IN THE RUNNING…   (ENTRIES CLOSED)   (2 WINNERS WILL BE CHOSEN ON THURSDAY 29th OF [...]

INTERVIEW: Nicolas Seguy, Founder of Feiyue Shoes

INTERVIEW: Nicolas Seguy, Founder of Feiyue Shoes

Q. So who and what is Feiyue? Nicolas Seguy: Feiyue literally translates to ‘Flying Forward’. Our main pride today is that Feiyue is the1st ever brand with Asian origins to break through in the western Fashion industry. In a way,we’re part of a cultural experiment that travels through time and involves people from all around! [...]

Nike 2011 Winter Sneak Preview

Nike 2011 Winter Sneak Preview

This Tuesday Nike hosted an event in Sydney for their 2011 Winter Preview, which was held at B2 Studios in Sydney. They flew one half of HYPEMUCH up for the day along with some of Australia’s other top Bloggers, Editors and Publications. We were all welcomed to Sydney in style by a chauffeur driven Mercedes to the studio with champagne, watermelon [...]

FEATURED ARTIST: Audrey Kawasaki

FEATURED ARTIST: Audrey Kawasaki

For years I’ve been following the works of Audrey Kawasaki, and well, I’m still in awe of it, her style is amazing. So to kick off our new FEATURED ARTIST articles (which will take a deeper look at the artist and their history than our usual ARTIST OF THE DAY articles)… I present: AUDREY KAWASAKI [...]