NIKE SPORTSWEAR / 'LIVE NIKE' Winter 2012 Media Preview Housewarming Party

PHOTOJOURNAL / HYPEMUCH x ‘LIVE NIKE’ Winter 2012 Preview Housewarming Party

So… Nike recently flew HYPEMUCH up to Sydney for the preview of their Sportswear devisions ‘LIVE NIKE’ Winter 12 Range. But instead of simply showcasing the range in a nicely done up room like last year, they went all out by running with the theme of ‘LIVE NIKE’ and hiring out an amazing cliff side […]

INTERVIEW: Nicolas Seguy, Founder of Feiyue Shoes

INTERVIEW / NICOLAS SEGUY Founder of Feiyue Shoes

Q. So who and what is Feiyue? Nicolas Seguy: Feiyue literally translates to ‘Flying Forward’. Our main pride today is that Feiyue is the1st ever brand with Asian origins to break through in the western Fashion industry. In a way,we’re part of a cultural experiment that travels through time and involves people from all around! […]

Nike 2011 Winter Sneak Preview

FEATURE / NIKE 2011 Winter Sneak Preview

This Tuesday Nike hosted an event in Sydney for their 2011 Winter Preview, which was held at B2 Studios in Sydney. They flew one half of HYPEMUCH up for the day along with some of Australia’s other top Bloggers, Editors and Publications. We were all welcomed to Sydney in style by a chauffeur driven Mercedes to the studio with champagne, watermelon […]