FEATURED ARTIST: Audrey Kawasaki

MUSIC VIDEO / WOODKID ‘Run Boy Run’ Directed by Yoann Lemoine

Posted by Niall Connor on May 29, 2012 · Leave a Comment

Woodkid (aka Yoann Lemoine) has finally released his long anticipated video for ‘Run Boy Run’. After receiving huge acclaim for his last video ‘Iron‘, Director Yoann Lemoine (aka Woodkid) delivers yet another beautifully powerful fantasy world, using his signature black and white slow-mo style of cinematography. Read More

Category ANIMATION, ART, AUDIO, DESIGN, EPIC, FEATURED, FILM, INDIE, MUSIC, MUSIC VIDEO, SHORT FILM, TOP POSTS, VIDEO, VIDEO OF THE DAY · Tags B&W, Cinematography, EPIC, Fantasy, ico, indie, Monsters, music, MUSIC VIDEO / Woodkid ‘Run Boy Run’ Directed by Yoann Lemoine, Run Boy Run, Slow Motion, where the wild things are, Woodkid, Yoann Lemoine, Yoann Lemoine WOODKID

NIKE SPORTSWEAR / ‘LIVE NIKE’ Winter 2012 Media Preview Housewarming Party

Posted by Pete de Bruyn on November 16, 2011 · Leave a Comment

Nike recently flew the HYPEMUCH duo up to Sydney for the preview of their Sportswear devisions ‘LIVE NIKE’ Winter 12 Range. But instead of simply showcasing the range in a nicely done up room like last year, they went all out by running with the theme of ‘LIVE NIKE’ and hiring out an amazing cliff side beach house/mansion and completely... Read More

Category AUSTRALIAN, BMX, DESIGN, EPIC, EVENTS, EXTREME SPORTS, FASHION, FEATURED, FOOTWEAR, LAUNCH PARTIES, LIFESTYLE, OTD'S, PARTIES, PARTY, PHOTOGRAPHY, SNEAKERS, SPORT, STREETWEAR, SURFING, T-SHIRTS, TOP POSTS, TRAVEL, WINTER · Tags Air Force 1, Bronte, Coogee, Live Nike, NIKE 2012 Winter Preview, Nike 30th Anniversary, Nike Air Force 1 30th Anniversary, NIKE SPORTSWEAR 'LIVE NIKE' Winter 2012 Media Preview Housewarming Party, NIKE SPORTSWEAR Winter 2012 Media Preview, Porsche Panamera

GIVEAWAY / Win A Wood Chain Necklace from Northskull

Posted by Niall Connor on September 22, 2011 · 45 Comments

The lads from Northskull have hooked us up with 2 of their Limited Edition Pieces; Buddha and Ganesh, to giveaway to our readers… (ENTRIES CLOSED) TO WIN: SIMPLY FOLLOW THE STEPS AT THE BOTTOM OF THIS POST TO BE IN THE RUNNING… (ENTRIES CLOSED) (2 WINNERS... Read More

Category ACCESSORIES, FASHION, FEATURED, GIVEAWAYS, STREETWEAR · Tags Buddha, Buddha Wooden Chain, free shit, Ganesh, Ganesh Chain, Ganesh Wooden Chain, GIVEAWAY Win A Wood Chain Necklace from Northskull, Northskull GIVEAWAY, NORTHSKULL.COM, Street Wear

INTERVIEW / NICOLAS SEGUY Founder of Feiyue Shoes

Posted by Niall Connor on February 28, 2011 · Leave a Comment

Q. So who and what is Feiyue? Nicolas Seguy: Feiyue literally translates to ‘Flying Forward’. Our main pride today is that Feiyue is the1st ever brand with Asian origins to break through in the western Fashion industry. In a way,we’re part of a cultural experiment that travels through time and involves people from all around! Q. I first heard about you guys... Read More

Category COLLABORATION, DESIGN, FEATURED, FOOTWEAR, INTERVIEWS, TOP POSTS · Tags FEIYUE, Flying Forward, footwear, france, Interview with Nicolas Seguy, Martial Arts, Nicolas Seguy, shoes, sneakers

FEATURE / NIKE 2011 Winter Sneak Preview

Posted by Niall Connor on October 13, 2010 · 1 Comment

This Tuesday Nike hosted an event in Sydney for their 2011 Winter Preview, which was held at B2 Studios in Sydney. They flew one half of HYPEMUCH up for the day along with some of Australia’s other top Bloggers, Editors and Publications. We were all welcomed to Sydney in style by a chauffeur driven Mercedes to the studio with champagne, watermelon juice... Read More

Category ADVERTISING, DESIGN, EPIC, EVENTS, FASHION, FEATURED, FOOTWEAR, SNEAKERS, SPORT, WINTER · Tags B2 Studios Sydney, champagne, F.F.F (French Football Association), gourmet delights, Lunar Eclipse, Mercedes, nike, Nike 2011 Winter Preview, watermelon juice