Profound Aesthetic releases a new set of photographs to showcase their current Spring 2011 Pursuit of Greatness Collection. The line features a new set of graphic tees using clean typographic illustrations and imagery. They’ve also introduced a new series of snap back hats which vary from six panels, five panels and truckers along with four new t-shirt designs. The Pursuit of Greatness lookbook touches on the classic ivy league prep aesthetic combined with modern streetwear.